Re-branding a Financial News App
UI | BRANDING
Attracting a new and tech-savvy audience to an established Financial News Publication's digital application
Project Context
Oct 2019
Work for Fractal Ink Design & Consultancy
Team : UX designer and UI designer (me)
Role & Responsibilities
UI design
Branding
Developing a visual system &
maintaining it
Tools Used
Sketch
Photoshop
This application was designed as part of the vision to update and refresh the identity of an established financial newspaper brand. Made available across digital platforms, the designs had to have elements that could be interpreted as classic yet design-forward, to retain loyal readers as well as attract new ones.
Excited by the prospect of designing the many functionalities on this publication app, I found the task of designing the UI elements as an extension and update to the brand guidelines creatively satisfying. Some functionalities such as the dark mode for reading, podcasts and reading aloud for listening also educated me about accessibility standards and their importance.
Some features of the application: personalising content, daily news by category, market updates and podcasts
The article page in dark mode; Daily news excerpts as time capsules