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Re-branding a Financial News App 

UI | BRANDING 

Attracting a new and tech-savvy audience to an established Financial News Publication's digital application 

Project Context

Oct 2019 

Work for Fractal Ink Design & Consultancy

Team : UX designer and UI designer (me)

Role & Responsibilities 

UI design

Branding

Developing a visual system &

maintaining it

 

Tools Used 

Sketch 

Photoshop 

This application was designed as part of the vision to update and refresh the identity of an established financial newspaper brand. Made available across digital platforms, the designs had to have elements that could be interpreted as classic yet design-forward, to retain loyal readers as well as attract new ones.
 

Excited by the prospect of designing the many functionalities on this publication app, I found the task of designing the UI elements as an extension and update to the brand guidelines creatively satisfying. Some functionalities such as the dark mode for reading, podcasts and reading aloud for listening also educated me about accessibility standards and their importance.

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Some features of the application: personalising content, daily news by category, market updates and podcasts

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The article page in dark mode; Daily news excerpts as time capsules

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